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Lecture 4

Lecture 4 – Sept 26.docx

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Sisi Tran

Lecture 4 – Sept 26 Methods in cultural Psychology Before beginning research - Develop knowledge about the cultures of interest o Read ethnographies, texts, qualitative reports o Collaborate with others from different cultures (causes you to have to explain your culture), talk with people, ask questions, learn first hand Insiders vs. outsides - Psychologist pride themselves on objectivity o Approach based in concerns about bias from being too close to group of interest - In contrast, anthropologist pride themselves on getting highly involved o Approach based on truly experiencing culture COSI: Questions 1. Causation - What is the cultural dimension driving my differences (what is the underlying core that makes us different/same (in the head -> outward going down) o Individualism vs. collectivism (West vs. East) (mainly studied)  What if this went North and South – can change views (more happy, more expressive, love)  Thus collectivism is broad, encompassing more that east and west cultures o Approach and avoidance motivation o Tightness vs. looseness o Monochronic vs. Polychronic time  Some cultures time is extremely relevant, others its flexible (time is not money) o Linear vs. contextual thinking o Fatalism (some focus on fate- stars, karma, birth year) in others you have control o Egalitarianism – everyone/thing is equal, in others a strong hierarchy o Religiosity o Ethnic homogeneity: hold more closely to norms, stronger identity to in- group - Are my cultural effects driven by things in my head, or my world o Individual differences – perception of same stimuli is often different (based on view of world) o Social cognitive approach: everyone has every culture. People are primed to think in a certain way - i.e.: primed with inter dependence (more preventative, holistic) vs. dependent o Situation structure approach (in text book situation sample) o Behaviour signatures – looking at person by situation by culture. Culture of honor, ethic of bravery and ethic of virtue, will retaliate when threatened – develop reputation of respectable i.e. Texans, aggressive when threatened but helpful and pro- social, most ethical o Culture level analysis 2. Operationalization - Am I translating my variable correctly from one culture to another o Linguistic translation (do terms in one culture exist/mean the same) o Back translation – time consuming to have someone translate and retranslate over and over o Response bias o Reference group effect – frame of reference effects your response, who you compare self to
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