Cross Cultural Social Psychology
26 September, 2014
Methods in Cultural Psychology
- Before we begin doing anything about the research we should develop
knowledge about the culture we are trying to study
- You can do this by reading about the culture through reading ethnographies,
which are written by anthropologists
- Try to find out the foundation of that culture, what do they eat, what art they
- You can talk to people from that culture, find out how they see things
- You can ask questions, and learn things first hand
- You need to get a general field of the things that are most interesting to you
Insider vs. Outsiders
- Psychologist pride themselves on objectivity
- They are concerns about biases from being too close to the groups of interest
- In contrast anthropologists themselves on getting highly invested and
involved. They approach based in truly experiencing the culture
- There is a contrast between psychologists and anthropologist, is that
anthropologist are more invested, while psychologists mainly observe.
- How can you be close to someone but not too close? You can do interviews.
- Maybe our ideas are being merges, the multicultural cultured may be one in
- In developing knowledge about culture it is important to collaborate with
other people from different cultures.
- what is the underlining core that makes us so different
- Individualism vs collectivism
- From individualism you want to establish yourself and focus on yourself as
- Collectivism you want to be a part of the whole, you are putting others before
- The East is Collectivism and the West is Individualism
- If we were looking at North and South now, we might think of people who
are happy, people who love, and care for others. Latin America is more like
this, so they are also collectivism.
- Approach vs Avoidance motivations
- Tightness vs looseness
- Monochronic vs polychromic time
- Linear vs contextual thinking (everything all depends)
- Fatalism (doesn’t have to do with death but fate, saying it wasn’t meants to
be, a lot of emphasis on luck and fate)
- Egalitarianism (everything is equal, no gender distinction
- Religiosity - Ethnic Homogeneity (may hold more closely to their norms, and more close
to in group versus the out-group)
- Is culture driven by things in your head or out in the world
- If you live in Malaysia, and you move that culture is in your head.
- In studying individual differences people might look at the fish and say that
the fish is leading the crowd and others might say that no they are chasing
the fish. The views changed based on different cultures, because of their view
of their world
- Social Cognitive Approach states that everyone has different culture, here
you might prime people to think differently and think about being different
from others, and if you were primed with interdependence you are closer to
individuals and you are more holistic. Regardless of what culture you are
from you can be primed to think differently.
- Situation Structures Approach: do people from china react to situation
differently to Japanese and do Japanese respond differently from Chinese
- Behavioural Signature: if someone threatens you are more likely to
respond aggressively, in South if people are threatened they are aggressive.
But in kind they are