SOCA01H3 Lecture Notes - Lecture 4: Pharmaceutical Industry, Content Analysis, U.S. Route 180
Document Summary
Barney = a show for kids, teaching love etc, yet spurs hate and violence. Basic findings: 3 day after peak three days after motor vehicle fatalities went up [repeated case] Detailed specification of effects amount of publicity effected the amount of deaths [more publicity, more deaths] time to death after publicized suicide it was shorter than ordinary crash deaths [no breaking] similar others [age, area, ethnicity] Research design [select method] systematic plan to test hypotheses and eliminate alternative explanations each design has strengths and weaknesses [no method is perfect] triangulate design [different designs and see if you get the same results] Look at 4 designs: correlational show violence on tv increase kids violence in real world also increase. Nope. such wide availability contaminate by measurement effects? i. e. kids will figure it out: laboratory experiment what psychologists do randomly assint to: experimental group: violent film, observe behaviour control group non-violent film, observe behaviour.
