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SOCA01 - Week 9.docx
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Department
Sociology
Course
SOCA01H3
Professor
Sheldon Ungar
Semester
Fall

Description
SOCA01Week 9November 8 2012Master Metaphor of our time including sociologyLive in a knowledge societyKnowledge societyThere is more knowledge than ever beforeo Knowledge explosions People have more access to knowledge than ever beforeo Technology and communications explosion High motivation to be knowledgeableo Social rewards for knowledge May be awarded but only in a limited sense What types of rewards do we get Occupationally it may be very important to be knowledgeableInglehart Empowerment System level changesIndividual Level ChangesSystem level Consequences System level changeso Satisfy basic needso Rising level of educationo Expansion of communication Individual Level Changeso Increased need for selfrealizationo Increased political skills SystemLevel Consequenceso Rise of elite challenges AIDS Breast CancerExample of Elite ChallengesAre relatively rare We are more likely to be controlled or manipulated by eliveso George Bush and selling war on IraqRelies on Ignorance Falsely links Saddam Hussein and 911 Example of Knowledge Society Driven by Technological RevolutionWW1Information underload
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