S materilism, the attempt to satisfy needs by buying products or expereinces. S as economic productivity grows so does the purchasing power of families. Income ineqaulity: many skills are realtive people can only devolp to the level of those to who, they are exposed. In all devolped eocnomies the chances of advancing in educational systems has consistently remained higher for people born itno families. S human capital theory: stresses the increasing centraility of education as a factor affecting economic success. If phsyical capital is understood as investment in industrial plants and equipment, human capital is investment ine ducation and training. S the reason that people with the same amount of human capital may receive different economic rewards is due to tehre social capital (networks nad connections) S cultural capital: set of social skills people have their ability to impress othere to use langauge and images effecitivly. S only vrew few families aquire the great wealth of major business enterprises.