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Lecture 4

Lecture 4


Department
Sociology
Course Code
SOCA01H3
Professor
Sheldon Ungar
Lecture
4

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Thursday October 1, 2009 - Lecture 4 Methods Does Media Violence Create Violence?
Today: Read BRYM Chapter 2, UNGAR Chapter 3&4
Science
-Conjectures: Conclusion or judgment formed based on incomplete information.
-Testing: Work of science.
-Refutations: Argument, statement or evidence that proves a claim to be wrong.
-Predict to real world? Ex. Sending spaceship to the moon, weather forecast,
Methodology
-Way of assessing validity and confidence in out knowledge.
-Begin with a question. Ex. Does violence in the media affect violent behaviour? (Needs to be
more specific)
-Once question is formulated, you review the literature. Select a theoretical approach and a
method.
A Theoretical Approach: Social Learning Theory
-People imitate behaviour of models by using similar other and using successful models.
Hypothesis
-Specifies a relationship between two or more variables. (A testable statement)
-Ex. Observed aggressive behaviour on television Æ increased violence in children.
Selecting Method: Research Design
-Systematic plan to test hypotheses and eliminate alternative explanations.
-Each design has strengths and weaknesses. Triangulate designs: using a number of them.
-Look at 4 designs today, they include:
1. Correlational
2. Natural Experiment
3. Laboratory Experiment
4. Survey
Correlational Design
-Show violence on TV has increased in the real world increase.
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-Assume there is a relation between the two over time.
1. Measure TV violence.
-Longitudinal content analysis on TV.
-Random sample of TV shows.
-Systematic counts of aggression.
2. Issues in measuring TV violence.
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-What shows? (Adult/ kids)
-How to measure aggression?
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