SOCA01H3 Lecture Notes - Lecture 3: Big Data, Dependent And Independent Variables, The Poor School
Document Summary
What are some of the sociological variables that can arise from these pictures: family size (# of kids, boys and girls, social class, race, ethnicity. Journalists can represent families in a certain perspective. Newspapers shape the way the public view the images presented to them. Used: class, race, ethnicity, gender, family size, context. Ignored/inadequate: family composition, single family, race, class, age. Journalism: how would sociologist study the 4 families , a larger sample would be used. Random sample would be used to represent population. A couple of hundred people would be best: measure and quantify variables. Many times, statistics are made up/guesses which can easily fool the. Big science public: the large hadron collider experiments represent about 150 million sensors delivering data 40 million times per second. Big business: in just 4 hours on black friday 2012, walmart handled 10 million cash register transactions almost 5000 items per second. Big social media: 500 million tweets are sent per day.
