Class Notes (974,163)
CA (573,777)
UTSC (34,229)
Sociology (2,458)
SOCA02H3 (398)
Lecture 7

SOCA02H3 Lecture Notes - Lecture 7: Columbia Journalism Review, Economic Rent, Vertical Integration

by OneClass607 , Winter 2013
3 Pages
66 Views
Winter 2013

Department
Sociology
Course Code
SOCA02H3
Professor
Ivanka Knezevic
Lecture
7

This preview shows page 1. Sign up to view the full 3 pages of the document.
1
Mass media definition and research perspectives
- Traditional definition: means by which few sources communicate meanings
unindirectionally to an anonymous, unconnected audience.
- Revised definition: means of unidirectional and bidirectional communication
among large numbers of people.
- Elements of mass media communication: production (ownership and
regulation), content, effects.
- Main research perspectives:
1. Technological deterministic: analyzes the impact of different media
technologies on social life;
2. Neo-Marxist (critical): analyzes production (Young: political economy),
content (Young: cultural studies) and effects of mass media from the point of
view of class relations;
3. Reception: audiences interpret and use the content according to their previous
life experiences.
Cultural studies perspective
- Gained popularity with the “cultural turn” of the 1980s – a phenomenological,
micro-focused, non-structural approach.
- Today, “cultural studies” approach includes neo-Marxist (e.g. Hall), feminist,
symbolic interactionist, and post-modernist (deconstructivist) research
- Henry Jenkins. 1992. Textual Poaches: Television Fans and Participatory Culture
- Jean Beaudrillard. 1992. La guerre du Golfe n’a pas eu lieu
- Paul Virilio. 1991. L’écran du désert
Technological determinism
- Technology has its own logic of development and an inevitable influence on
media and society. This influence cannot be stopped or modified by social
intervention.
- Critique: choice and success of technologies are influenced by
1. Social structure (e.g. monopolization; privatization of Internet access;
commercialization of art; state policies); and
2. Chance.

Loved by over 2.2 million students

Over 90% improved by at least one letter grade.

Leah — University of Toronto

OneClass has been such a huge help in my studies at UofT especially since I am a transfer student. OneClass is the study buddy I never had before and definitely gives me the extra push to get from a B to an A!

Leah — University of Toronto
Saarim — University of Michigan

Balancing social life With academics can be difficult, that is why I'm so glad that OneClass is out there where I can find the top notes for all of my classes. Now I can be the all-star student I want to be.

Saarim — University of Michigan
Jenna — University of Wisconsin

As a college student living on a college budget, I love how easy it is to earn gift cards just by submitting my notes.

Jenna — University of Wisconsin
Anne — University of California

OneClass has allowed me to catch up with my most difficult course! #lifesaver

Anne — University of California
Description
Mass media – definition and research perspectives - Traditional definition: means by which few sources communicate meanings unindirectionally to an anonymous, unconnected audience. - Revised definition: means of unidirectional and bidirectional communication among large numbers of people. - Elements of mass media communication: production (ownership and regulation), content, effects. - Main research perspectives: 1. Technological deterministic: analyzes the impact of different media technologies on social life; 2. Neo-Marxist (critical): analyzes production (Young: political economy), content (Young: cultural studies) and effects of mass media from the point of view of class relations; 3. Reception: audiences interpret and use the content according to their previous life experiences. Cultural studies perspective - Gained popularity with the “cultural turn” of the 1980s – a phenomenological, micro-focused, non-structural approach. - Today, “cultural studies” approach includes neo-Marxist (e.g. Hall), feminist, symbolic interactionist, and post-modernist (deconstructivist) research - Henry Jenkins. 1992. Textual Poaches: Television Fans and Participatory Culture - Jean Beaudrillard. 1992. La guerre du Golfe n’a pas eu lieu - Paul Virilio. 1991. L’écran du désert Technological determinism - Technology has its own logic of development and an inevitable influence on media and society. This influence cannot be stopped or modified by social intervention. - Critique: choice and success of technologies are influenced by 1. Social structure (e.g. monopolization; privatization of Internet access; commercialization of art; state policies); and 2. Chance. 1 Marshall McLuhan “The medium is the message.” - A Canadian example of technological determinism. - Dominant media in a society influence habits of thought (conceptions of time and space) in the audience - Print: linear mode of thinking, detachment, discipline and effort to receive information, objectivity, a need for exposition, logic and sequence. - Visual media: imagery, narrative, simultaneity (non-linear mode of thinking), detachment, immediate gratification, quick emotional response. Neo-Marxist perspective - Mass media are a means by which dominant classes make profit and consolidate political power. - Hermann and Chomsky: the mass media rein
More Less
Unlock Document

Only page 1 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

You've reached the limit of 4 previews this month

Create an account for unlimited previews.

Already have an account?

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit