SOCA02H3 Lecture Notes - Lecture 7: Columbia Journalism Review, Economic Rent, Vertical Integration

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Traditional definition: means by which few sources communicate meanings unindirectionally to an anonymous, unconnected audience. Revised definition: means of unidirectional and bidirectional communication among large numbers of people. Elements of mass media communication: production (ownership and regulation), content, effects. Gained popularity with the cultural turn of the 1980s a phenomenological, micro-focused, non-structural approach. Today, cultural studies approach includes neo-marxist (e. g. hall), feminist, symbolic interactionist, and post-modernist (deconstructivist) research. La guerre du golfe n"a pas eu lieu. Technology has its own logic of development and an inevitable influence on media and society. This influence cannot be stopped or modified by social intervention. Critique: choice and success of technologies are influenced by: social structure (e. g. monopolization; privatization of internet access; commercialization of art; state policies); and, chance. Dominant media in a society influence habits of thought (conceptions of time and space) in the audience.

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