Class Notes (1,100,000)
CA (630,000)
UTSC (30,000)
Sociology (2,000)
SOCA02H3 (400)
Lecture 9

SOCA02H3 Lecture Notes - Lecture 9: 1918 Flu Pandemic, Cancer Cluster, Antimicrobial Resistance


Department
Sociology
Course Code
SOCA02H3
Professor
Sheldon Ungar
Lecture
9

This preview shows pages 1-2. to view the full 6 pages of the document.
SOCA02H3: Lecture 9
Hot Crises & Media Reassurance - media coverage is generally alarming
Mutation-Contagion Package
microbes are on a rampage
microbes are smarter than us
engineering microbial traffic by our own activities
instant-distant infections-think about the idea of stepping on an air plane
waiting for next plague
Mutation-Contagion not create grass root panicas such!
Aim to use fear to create sense of urgency
Often litle response
threats hypothetical
distant/marginal
treatable/difficult to get
Complacent
Conquered contagious diesease
Sandman’s thesis
Normally push fear to gain attention
Limited effect (as above)
But: get moderation in “crisis situations”
“Hot Crisis” (& Moderation)
dread inspiring events developing in unpredictable ways & possibly pose an
imminent personal threat
could develop into grass root panics
Menace in air
Startling
Talked about
Frenzy mediapiggyback real world events
Examples of Moderation in Hot Crises
3 mile island
Chernobyl
Aids ?
Ebola
SARS was contained pretty quickly
Bird flu
Methods-Procedures
How get at fearful/reassuring content?
interpretive packages
metaphors or catchphrases that encompass core frame of a story
- They change over time
Ebola embodies worst of mutation-contagion
nightmare scenario

Only pages 1-2 are available for preview. Some parts have been intentionally blurred.

monster virus
New
From Africa (jungle)
Bleed through skin
Highly contagious
Untreatable
deadly
Methods-Data
International media coverage bird flu over several years
Google
Massive, unusable sample
Need select articles somehow
Discourse stages
1. Sounding the alarm
Avian mutation Interpretive package
2. Mixed-messages
Lessen the fear
Disease detective package
Prepareness package
Medical promises
tamiflu
Discourse stages
3. Hot Crisis & containment
Improvise containment
Health and Society
Health: UN definition
A state of complete physical, mental and social well-being
What could this really mean?
1 in 4 suffer mental illness in life
Aging and nuisance afflictions
Health is as much social as biological
Related to
Social inequalities
technology
Social resources
Social constructionism
Health & stratification
Rich live upstream
Toronto vs country side
Race- related to poverty, toxic site (where you live)
Income & obesity
Bottom 20%, 5 times top 20%
Gender
ROME
Blks poor higher cancer rates-powerless toxic sites
You're Reading a Preview

Unlock to view full version