No collecting or analyzing data and not actually run an experiment. Explain, independent and dependent variable, stimulus, hypothesis and results to expect. Experiments are the best way to isolate and make a causal argument. For surveys, there are always other factors that may affect results. St is the discomfort individuals feel when they are at risk of confirming a negative stereotype of their group. This discomfort can results in poor intellectual experiences (ethnicity written on top or bottom of tests) The only black guy in a group of whites: tests effect of independent variable (stimulus) on dependent variable, ex: breast/bottle feeding is independent. Independent and dependent variable has to be operationally defined (how is it defined, how are you going to measure it: pre-testing and post-testing, subjects are measured on their dependent variable before you give them the stimulus. Then you measure the dependent variable again to see if it has changed.