SOCB43H3 Lecture 9: Lecture 9 - 2.docx

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11 Apr 2012
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Sociology as the study of forms of interaction. Remember where we left off, we were talking about how he had this idea of a certain kind of everyday creativity that"s part of normal social interaction. We saw this idea with the i and the me. Anytime you"re doing something with somebody, part of that interaction involves some stereotype or expectation of how to behave and also conformity, that is the me part of yourself. But you"ll always respond in some way that is automatically determined by what is expected of you so there"s always room for innovation and alteration of what you are doing. This is the conception of starting a vague impulse of thirst and the process of responding to it, you can reformulate it, rethink it and redefine it. This is a very different way of thinking about creativity innovation compared with how weber talked about it.

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