A norm is a behaviour, an attribute or idea that is widely viewed as being acceptable at a particular time and place. Two general ways that sociologists approach studying norms and deviance. Objectivist (positivist) : take social norms as given and natural"; assume widespread consensus: interest in why people break norms, and how people can be made to conform. Most people are on the subjectivist end. Able to tell how politicians think about norms based on how they approach the topic. A norm of civic inattention: when going about your day and minding your own business, you don"t look at other people. Socially de ned roles don"t require us to care about the context around us, just allows us to do our job. Norms are the moral machinery that make everyday life possible: behaviour norms are conducts that happen everyday automatically. Norms are externalized in terms of space.