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Lecture 9

Lecture 9

3 Pages
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Department
Sociology
Course Code
SOCB58H3
Professor
Emily Fountas

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SOCB58: LECTURE 9: MARCH 25, 2011
Pitchmen, not 9/11 (you can refer to 9/11 on final, IF YOU WISH)
Pitchmen on advertising: The psychological techniques of pitches in advertising
oFocus on the strongest and weakest bits of evidence
Pitchmen
Ron Rondall a pitchman for the wonder wallet
Pitchmens dream product: dramatic demonstrations and large profit margins
1st thing pitchmen needs: a crowd
oHas to draw attention
oWell constructed story, choreographed movements
oHumour befriends people
oNobody wants to be the first buyer, they feel taken advantage of
A good pitchmen needs: a good demonstration
oTo display complete control and confidence
Discussion
Little education
Personal charisma
Pitchmen face to face
Emotions
Psychology
Unsophisticated
Working class
Fairs
Country
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Description
SOCB58: LECTURE 9: MARCH 25, 2011 Pitchmen, not 911 (you can refer to 911 on final, IF YOU WISH) Pitchmen on advertising: The psychological techniques of pitches in advertising o Focus on the strongest and weakest bits of evidence Pitchmen Ron Rondall a pitchman for the wonder wallet Pitchmens dream product: dramatic demonstrations and large profit margins 1 thing pitchmen needs: a crowd o Has to draw attention o Well constructed story
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