33 views3 pages
26 Apr 2011
School
Department
Course
Professor

Document Summary

pitchmen, not 9/11 (you can refer to 9/11 on final, if you wish) Pitchmen on advertising: the psychological techniques of pitches in advertising: focus on the strongest and weakest bits of evidence. ron rondall a pitchman for the wonder wallet . pitchmen"s dream product: dramatic demonstrations and large profit margins. 1st thing pitchmen needs: a crowd: has to draw attention, well constructed story, choreographed movements, humour befriends people, nobody wants to be the first buyer, they feel taken advantage of. a good pitchmen needs: a good demonstration: to display complete control and confidence. Danger: manipulation of people is minimal compared to the sophistication of today"s advertising. niche market : logline: 1 sentence summary of a script, what niche market is this going to appeal to, cool marketers: kids that invent the latest fads. spies seek these children and steal their ideas: product placement: ads within shows.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents