SOCB58H3 Lecture 10: Lecture 10
Document Summary
9/11 shows how a type of advertising evening news is very influential . Ron rundle hires people to pitch he doesn"t pitch anymore. When a pitch does great on the fair grounds ron likes to bring it to tv and make more money. They will use every trick at their disposal get people drawn in. Once the crowd is in nice and close the pitch will start. The humour used puts them on your side. Deep down inside they know breaking the ice with the humour creating rapport. Needs someone to buy first then everyone else will start buying. Entrepreneurs level of education has very little to do with success. More education less to take risks. Degree of manipulation is nothing compared to what is going on right now. Selling an identity or lifestyle successful, beautiful, belonging. Techniques of selling direct sales, feedback. Long line 1 sentence summary about script about.
