Zuking and Maguire (2004) READ THE ARTICLES*
1.They propose that...consumption as a set of institutional field, you can economic
and cultural institution which is structured around
2.Consumption also makes your aware of large-scale social.......
3.As changes in social structure occur, our consumption is also changing
4.Sociological work on reception and consumption, alot of it was done by British
5.These authors say that there’s no specific theoretical framework for analysis of
Weber thought consumption was something instrumental......it’s not a social action that
has a meaning within itself; consumption is instrumental needed for you to do
something else. It’s just instrumental and it has no meaning
Another founding fath er, siemml, he wrote an essay called stranger, he did alot of
research on cities and urban life, peoples experiences in urban context. He thought
consumption, human beings have shared experiences through consumption, its way
for us to bond through our experiences through consumption, particularly in ubran
Durkhiem, had a more pessimistic view.....he was interested in religion and morality,
what was normal and what was pa th o logical, he was a functionalist, and what will
maintain order, if consumers bond this desire............he was worried that if ppl when
crazy and did all the consuming they wanted to do, society would break down.
One of the drawbacks from these statements, are that these comments were backed
up by scientific, rigorous evidence, there observations were based on what they saw.
Weben, moved to the US and he put forward the theory of leisure class and came up
with the term conspicuous consumption. He was th e first to talk about consumption
that relates to specific .......He said let’s get beyond consumption as moral or wome n 's
work, and think of it as a sociological....
Seeing consumption past it as the manipulation of consumer's desire.