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28 Apr 2011
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The organization and production of culture (link it back to cultural diamond) Thus, he saying, maybe it"s not the product that"s good, but rather having a good team of people to market it, make it and etceveryone. For example: slum dog millionaire was suppose to be a small local money, but someone how it got in the hands of the right ppl, critics of america and etc and it became famous. Hirsh talks about how important the mass media is as gatekeepers. There the primary sources of regulators of institutions. Autonomous gatekeepers: there check points that filter culture. Such as having great agents, having a great stage to present your products and etc. 4th slide how cultural goods are produced: technology --> these are things that influence how the ogod turns out. It can constrain how you advertise things: there are laws and regulartion that can be produced and what cannot be produced.

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