Studying Reception and Visual Culture
1.To looking at how Indian films are consumed, received within the Indian context
2.India produces twice as many films than Hollywood, however the film industry didn’t
get its status from the gov till 12 years ago (meaning gov funding, gover regulatory
board).......in Indian the production of films are spread out, decentralized. Thus the
industry is diff from the North American one.
3.Reflection hypothesis: watching a film and getting a direct sense of the Indian
culture, meaning its very simplistic
4.Hollywood films are niche markets, there are click flicks, action films, drama and
etc, you can pretty much figure out what the demographic is going to be after watching
a trailer, however this is not the case for Indian movies, you get a diverse background
of audiences, in terms of class, age, regions, caste, gender income/status and etc.
5.She uses a term, habituated body: if people go to movies frequently, who are
most of the ppl who in India.
6.Another shortcoming she address is that some theorist take important theories from
Hollywood and plunk it onto the Bollywood movies, thus they don’t use the appropriate
measures to look at bollywood movies.
7.Just like the audience is diverse, the films are not divided into categories such as
click flick; action and etc, there always seem to encompass everything such as love,
action and etc.
8.The films are also lot longer, they have action and more emotional development
9.They have movements from fantasy to reality.
10.Her core argument is in India, going to the movies is a social experience, the social
aspect is more important than the movie itself, as in it’s not the movie that’s important
but who you see, or who you’re going with, and etc. You get the impression that
11.The audience is much more of a social event, which you go with and it was rare for
her to have someone who goes alone to the movies in India. Women would never ever
12.Audiences use social relations to construct the event, thus this means you go as a
13.Theatres as microsocoms of Indian society, the theatre is often really large, up to
14.Poor ppl would sit in the front, middle class in the balancy seat, the men would sit in
the middle with a ghetto seat because they wouldn't keep it clean.................in the past
there were ladies cues to pick up tickets and areas where girls would sit to watch the
movie. Thus you would get segregation of class, age, and gender in the theatres. They
would go looking really good, not causal, but dressy because it’s a social event for