SOCB05H3 Lecture Notes - Lecture 8: Leading Question, Active Listening
Document Summary
Qualitative research involves finding out what/how people think, how people feel and what people know or how they say they think and feel. A lot of times what people say aren"t true or a perfect reflection of what"s going on inside but it"s the only way we can tap into people"s real thoughts. It"s useful because it allows us to make sense of and interpret different concepts and the meanings they have to people. Only through talking to people do you truly understand how they make sense of that concept. Some people not even aware about how they feel about a concept until you ask them. Because it"s also difficult to understand what people think and feel, it"s very important to ask indirect questions when doing qualitative research. Talk of love study where ann swindler asked married couples what love meant. She very quickly realizes no one has any idea what love means.
