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SOCB58H3 (23)
Lecture 9

Lecture 9

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Department
Sociology
Course
SOCB58H3
Professor
Emily Fountas
Semester
Winter

Description
SOCB58: LECTURE 9: MARCH 25, 2011 Pitchmen, not 911 (you can refer to 911 on final, IF YOU WISH) Pitchmen on advertising: The psychological techniques of pitches in advertising o Focus on the strongest and weakest bits of evidence Pitchmen Ron Rondall a pitchman for the wonder wallet Pitchmens dream product: dramatic demonstrations and large profit margins 1 thing pitchmen needs: a crowd o Has to draw attention o Well constructed story
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