SOCC44H3 Lecture Notes - Lecture 1: Frankfurt School, Louis Althusser, Market Segmentation
Document Summary
Production routines will lead to uniform products. Diversity and innovation in content will decrease overtime. Everything would turn into assembly line and culture would become like this. We would end up with more uniform cultural products. Wouldn"t be able to get diverse culture. Culture and media would head towards a medium ground or medium brow. Decline of high culture and folk culture. In relation to media, you can see that a lot of the media available to the general public is always the same if not similar. News articles from different outlets generally tell the same story. A lot of the products on the market today tend to be the same. Could be a mixture of both, still have diversity and innovation, but in some aspects they may have been correct. Samsung vs. iphone, huge debate but its still the same products just different names. Clothing, a lot of the stores sell the exact same products just with different labels.
