SOCC44H3 Lecture Notes - Lecture 3: Net., Standard Oil, Network Theory
Document Summary
We are now starting to see that question being answered. One: ida m. tarbell, a writer for mcclure"s magazine, has made the circulation of the magazine jump about 400 000 because of her work. Making it one of the most popular and profitable publication in the country. Considered by many a genius, mcclure was also an impossible boss, always steaming in from europe and throwing the office into turmoil because of his new schemes ideas and editorial changes. Mcclure usually fingered at a subject before the magazine decided to launch on a story. The subject that was being kicked around was the great industrial monopolies, known as trusts that had come to dominated the american life. The natural choice in the end was oil. Tarbell had grown up in pennsylvania oil country, her father has run business making oil barrels and small refinery. Tarbell pitched the idea to mcclure and he said it would think it over.
