SOCC44H3 Lecture 11: Thorough Notes on Lecture 11

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the importance of virtual communities is that they now contribute to the importance of identity politics. around the 1960s, people were no longer voting based on their class position. middle class people were not voting anymore for middle class parties. you are voting for the party that identifies with your identity based community. ex: people who wants to protect the environment in toronto. So you will vote for the party that supports protecting the environment in toronto. critique of virtual communities by berger (2007): virtual communities are functional equivalents to real communities, but they do not match their degree of involvement and therefore cannot satisfy the need for sociability. whatever relationships you establish online will never be as fulfilling as relationships face- to-face because it won"t be as emotionally involved. note: indirect and low involvement may be an attraction of virtual communities, as it decreases cost of involvement.

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