SOCC47H3 Lecture Notes - Lecture 1: American Authors, Protestant Work Ethic, Gift Card

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30 Dec 2016

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SOCC47 Lecture 1 Notes
Slide 5:
There are three ways that people think about the relationship between culture and economy according
to Zelizer.
Slide 6:
Nothing but is a this or that. This thing that you think is a thing is actually just that other thig. It’s othig
but that other thing.
Slide 7:
Superstruture is our iteratios hile the ase is hat’s ausig that; hat atters. For Mar, the ase
is the mode of production. How we make stuff determines/creates the superstructure. The superstructure
is a morphous world of culture and ideas. The superstructure legitimizes the base. Capitalist ideas of the
time: hard work is the way to get ahead. No matter what the mode of production in society is, the
superstructure will always reflect the base. The problem is that it keeps on legitimizig the sste e’re
using. Base is the economy and superstructure is culture. For Marx, culture is nothing but the economy.
Capitalism creates culture. Weber protestant work ethic. Calvinists believe that people are
predeteried o hether the’re goig to heae or hell ut God leaes lues. That way to prove that
you are the chosen one is through hard work and asceticism. Asetiis are people ho do’t eliee i
owning worldly possessions; live simply. They ca’t sped the oe the ake fro orkig hard so
they reinvest it back into the business to prove the idea even more. Capitalists came out of this belief
system according to Weber. Out of culture, we get economy. Weber as the inverse of Marx. Marx: want
to know about culture, look at capitalism. Weber: want to know about capitalism, then look at culture.
Eetuall apitalis sste rus oits o, ad does’t eed Caliis aore. Weber. Need to
spend a lot for capitalism to work.
Slide 8:
George Taylor was an economist in the mid-s. The helie of oe’s dresses rises he stok
market goes up and goes lower when the stock market goes down. If you want to know what the new fad
i oe’s fashio is, just look at the stok arket. A lassi othing but perspective even though this
is’t true.
Slide 9:
This is the a people ted to thik of the relatioship etee ulture ad eoo. It’s saig that ou
do’t thik oe auses the other ut he the start to iterigle, thigs eoe ess. When culture
and economy have too tight of a relatioship, that’s hat the prole is. Examples: relationship between
money and friends, relationship between art and money, etc. For these things to work, you have to keep
them separate.
Slide 10:
Gift cards: if friedships ad oe are’t supposed to iterigle, gift ards sole that prole. We fid
as to hide oe. Gift ard is the ost oious a to hide oe. If e do’t hide it, it’s
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