SOCC47H3 Lecture Notes - Lecture 9: Smooth Jazz, Pop Punk, Tyler Perry

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30 Dec 2016
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SOCC47 Lecture 9 Notes
Slide 2:
Based on social influence or based on bribery? Conglomeration, concentration, and diversity. Market
manipulation produers’ ifluee. Big ogloerates a e ale to aipulate the arket alittle it
more. How do big companies innovate? They buy companies that innovate. They outsource creativity.
Slide 3:
Gaga stle is proal a S ure sie there as’t a ig ogloerate pushig it. It’s slol tredig
up. No market manipulation.
Slide 4:
Movie ratings are based on sex and violence. A lot of sex and violence is a good predictor of box office
sales. There are cut offs to how much these two things can be in a movie. Many people go to G and R
movies so the lowest amount of sex and violence and the highest amount. Governments regulating
content and deciding what goes in is troubling so media democracies do the ratings and police themselves.
MPAA funded by main studios. Not only MPAA rates but also a website called kids-in-mind created by
parents for parents who don’t reall trust the MPAA. Kids-in-mind composite scores: G 0-8, PG 0-13,
PG13 4-17 and R 7-30. The bars in the graph are movies and how much sex and violence is in them.
There’s soe oerlap i the graph. What are the harateristis i these oie ratings? How do they
decide? It can be a small part of the movie but still use whatever movie rating. The major studios that
follow MPAA receive lower ratings for more sex and violence but the independent ones get higher ratings
for more sex and violence. There’s o oerlap aordig to the MPAA ut oerlap aordig to ho
parents rate movies.
Rossa graph ad Waguespak graph: ajor ogloerates aipulate the arket i as that do’t
seem obvious to us as consumers.
Consumers themselves are probably why product variety is going down.
Slide 5:
Starting in the 90s, winner take all theory with massive inequality is going to change. Long-tail theory is
when more money will be made in the long-tail than anybody realized. Winner take all theory: one
superstar assiel popular ad drops off steepl hile ost stuff do’t get a attetio. Maybe these
thigs hae o sales eause the’re ipossile to get. What if eerthig as aailale? Log-tail theory:
Amazon - ot liited  shelf spae so there’s aailability. Netflix many movies available. They have
things available even if not a lot of people want them unlike winner takes all.
Slide 6:
A lot of produt ariet ut it’s ot a good usiess odel for osuers. Netfli iest alost all their
money in making their own premium content. Where does that money come from? What was it used for?
Investing in the long tail. Netflix used to have so many movies where you can just watch it there but now
ou hae to oder if it’s o there. Ho to pa for ig shows? By decreasing product variety on Netflix.
Amazon also is the same by becoming their own book publisher. Youtube also is now focusing on people
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