SOCC03H3 Lecture Notes - Lecture 6: Kim Kardashian, Scale-Invariant Feature Transform, Suicide Of Amanda Todd
Document Summary
When we think of rumour and gossip we usually think about magazines and secrets being revealed. Infact gossip and rumour are an essential part of life. It is really part of all collective behaviour. It is really sort of side or fact of something that is part of all types of collective behaviour. We are going to look at rumours and gossip as themselves. First thing to point out about gossip and rumour. Why is it collective behaviour; it is uninstitutional mostly, sometimes it can be institutionalized, it is generally spontaneous, it is generally unstructures, and can involve usually a large number of people. Here is another aspect where collective behaviour has changed, in the nature of how publics can act, in a virtual way. Eventhough they can be negative, they can also be positive, it is an even split. The difference between them have to do with the transmission of both.
