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SOCC03 - LEC03.docx

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Joe Hermer

Lecture Three [September 18, 2013] Outline (due October 2) – 5% on submission - 200 words (one page) on any topic that engages the themes of collective behavior o At crime, when no one moves o Wartime o Moral panic o YouTube comments - Has the following components: o A clear and concise statement of your research question that can be executed o An explanation of how you are going to investigate your research question, including outlining 3 themes (answer question with 3 ideas) o Citing 3 academic sources that will assist you in starting your formal writing (just a paragraph stating 3 reading/pieces, no works cited or bibliography) - Does not need to argue for anything Collective Behavior: relatively spontaneous, unstructured, extra-institutional, extra- normative, behavior of a fairly large number of individuals (Goode, 17) - Often compared to normal behavior that is structured, institutionalized, and conventional, etc. - Not a very specific definition - Spontaneity erupts into everyday life in different ways. - Despite this definition, most behavior is not strictly normal behavior unless in straightforward examples. Most behavior is not classic collective behavior. A great deal of everyday behavior falls in a grey area. This grey area can tell us things, things about socio-economic forces, media, technology, etc. - This is particularly true, and classic ideas of collective behavior are being rewritten, because of technology – development within last 5-7 years. With change, people’s conception of space and time change. o i.e. to be not in the social space you physically in (i.e. talking on the phone while in line at supermarket) - It is around a type of consciousness that has changed about space and time - Technological interaction has challenged and changed some theories about collective behavior Classical Definition (Tarde) - Main distinction in the theory is the difference between public and crowd - Public is scattered and diffused, connected only by a common interest o i.e. public/mass connected by TV - The Crowd: compact; members are in close physical proximity. o Four types of crowds: casual (those who happen to be in the same place in the same time), conventional (close proximity but tend to have common purpose to be together – i.e. lecture), expressive (like convention, except it goes further with common purpose, spatial proximity, but also being part of the crowd with an emotional connection/sense of participation is important – i.e. rock concert/political realm), acting (physical activity – often portrayed in a negative sense with a mob idea. In fact it can be both)  Conventional and expressive is fuzzy, can be both - With technology, public and the crowd are creating a hybrid form of communication. o You don’t have to be in a physical world to be active o The public and mass can now act as a crowd through social media technologies. Facebook campaigns, social medial campaign, etc.) and the public can create all types of crowds. So technology has expanded the possibility for agency and possibility for action to people who are not just physically connected. - The definitions of what crowds are you can also apply to “publics.” - This has happened in the last 7-8 years - i.e. Sammy Yamin – We go into grey area. Is it collective behavior by classic definition? o Resulted in immediate online and physical rallies. The rallies are considered collected behavior by the classic definition – semi-structured, non-normative (attitudes of people towards the event), spontaneous o The definition of crowd is new – people no longer need to be in close proximity. The crowd that arose from this event was on social media sites, Facebook pages, twitter and instagram commentaries, etc. – a virtual crowd. - i.e. Saint Mary’s Sex Chant o The outraged that it caused was widespread. They instantly were called disgraced, etc. Students have been thrown out, degrees withdrawn, etc. Ignited debate in all newspapers around sexual violence, etc. o It was both men and women frosh leaders who were shouting the chant o One of the things reported in media was response from students. There were counter-protests i
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