SOCC44H3 Lecture Notes - Lecture 11: Psychographic, Little Haiti, Native Advertising
Document Summary
Even if there is increased participation does not mean new ideas. E. g. of slacktivism making difference in world - bell. #letstalk hashtag to donate money towards mental health, black lives matter started online. Dominant form of persuasion used is emotion sympathy or anger. This emotion make overtake the actual facts or evidence of things. Even though we have this participatory culture, there are still levels of power and ppl who can get their voices heard more than other ppl. Remember there are power differentials when thinking about how much equality we have. When we watch shows like the daily show and they make sarcastic points about what"s going in society beneath that lies an apathy other hand this idea that stuff like this offers empowerment. Post-broadcast business models in mass media when we didn"t have video recorders, etc you only had one shot to watch something.
