SOCC44H3 Lecture Notes - Hypodermic Needle, Mass Media, Visible Minority

43 views3 pages
6 Feb 2014
School
Department
Course

Document Summary

Carlin and winfrey: professional women as sex objects, pets, children, or mothers. Stevens, aubrey: sexual double standard emerging stereotypes that modify hegomonic femininity conventionally attractive superherione/adventuress, girl power complexity of hegemonic masculinty: traditional, suthern, sports, coporate, working class, redneck. Both oprah and dr phil are authorities on interpersonal relationships. Oprah has an authority of kin-ship (like an aunt, or grandmother) because it is percierved that women are skillful in interpersonal relationships perspective on mass media reception news: use of white men as authoritative sources. Taylor et al: increases prescence of minorities in advertising reflects the prescence of minority middle class disposable income. Cbrc study 2000: most canadians expect and want to see more visible minorities in the media. Dr phil also uses medical and corporate authority race and ethnicity in the media content primarily on the state of the economy. Bennett and iyengar 2008: niche media, audience fragmentation, partisian selection, audience disengagement.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents