Class Notes (810,383)
Canada (494,105)
Sociology (2,416)
SOCC44H3 (55)

Thorough Notes on Lecture 5

6 Pages
Unlock Document

University of Toronto Scarborough
Ivanka Knezevic

SOCC44H3 Media and Society Friday, Feb 112011 Propoganda and Persuasion definitions Propaganda: is one way communication that deliberately and systematically attempts to achieve a response (public opinion and behaviour) that furthers the desired intent of the propagandist. Because it is meant to further the predetermined interests of the personorganization sending it, they arent interested in the feedback of the people theyre sending too. Only interested in whether the message alters theyre behaviour A propagandist has a certain purpose in mind. They want you to think a certain way and perform certain actions Ex: support certain laws, buy certain products A propagandist isnt interested in the well being of the public If the Canadian government becomes interested in sending the Canadian Army to Iraq, you can expect a propaganda campaign promoting their sending. Theyll start convincing people how it is useful and necessary Another example of propaganda: involvement of Canadian troops in Afghanistan. There was a lot of propaganda going on stating why it is important to keep the troops there. Incidentally there was an increase in the budget for the army around the same time as this (just before). This increased the armies importance (thats what they wanted us to think) so wed support them staying there, doing their job and earning that money. Advertising is propaganda by commercial organizations, attempting to achieve consumption They want to increase their profit by asking you to change your opinions ex: theyll make you think a new car with certain features that their car has is vitally important so you buy their car Persuasion is interactive communication that attempts to satisfy the needs of both persuader and persuadee. The person who is starting a campaign of persuasion generally believes that if you agree with them in their opinions and followed their lead, your leads will also be satisfied Their goal is to genuinely contribute to something that will satisfy both their needs and our needs In city council meetings, if the speaker wants to do something which satisfies the needs of both the audience and the propagandist, then it is Persuasion. If the person with interest is interested in their own wants then it is Propaganda Both Propaganda and Persuasion use bias presentation, both use facts which are in themselves true but are taken out of context making it harder to figure out what they mean Propaganda Propaganda is a subset of persuasion (sharing its techniques, going beyond its aims.) The most important difference between them is the intent of communication
More Less

Related notes for SOCC44H3

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.