SOCC44H3 Lecture 6: Thorough Notes on Lecture 6
Document Summary
advertising is (1) paid (2) non-personal (3) communication from (4) an identified sponsor using (5) mass media to (6) influence an audience. People who participate in it, or transmit it (news stations) are paid to do it. it"s not directed to you or me personally, but to a large media audience. somebody is transmitting a message to you telling you this product is better than others, or this product will satisfy a certain need . has to be from an identified sponsor (obviously), they want you to know who they are. obviously clairol will tell you that the cosmetics they want you to buy are from clairol. advertising as a social problem for 2 reasons. manipulative: it manipulates peoples opinions into what to buy. you are supposed to make your own opinions on what to buy, but advertising interferes with that process and tells you what to do.
