SOCC44H3 Lecture 10: Thorough Notes on Lecture 10
Document Summary
because of its elastic demand, producers conceive entertainment as subject to fashion/novelty (change for the sake of change). novelty: change in unimportant aspects of communication. ex:change from traditional pop music in the 1940s and 1950s to the inclusion of race music. there has to be a sufficient number of people out there who have to see the film (novelty) only for the sake of it being new (accepting the conceptualization of the product as novel) aesthetic criteria applied to entertainment products change with changes in structural power of producers. other actors in the market (including audiences) accept the change through cultural mechanisms it is not the audiences who create new fashions/novelty trends. their acceptance of newest novelties and fashions only last as long as audience still accepts it as new but they don"t control the newest trends that come in, only how long they last.
