WSTB13H3 Lecture : Lecture #2

• School: UTSC
• Department: Women's and Gender Studies
• Course: WSTB13H3
• Professor: Caleigh Cruickshank

Document Summary

Magazines and advertisement: ubiquitous advertising, advertisements are everywhere. 70% of teens buy magazines; used for identity referencing, teenagers are steered through consumerism. Media model 1: hypodermic needle: direct delivery of content to audiences; thinking easily swayed by messages. Media model 2: uses and gratifications: used to satisfy needs (ie. entertainment, needs, identity formation) Individuals receive and interpret texts in a variety of ways and they are influenced by individual circumstances (ie. age, gender ethnicity, social standing etc. ) agenda setting manipulation of direction of items to be relayed by the media. framing alteration to befit a certain context. internet enables mass public to partake in media delivery (reform) via alternative means and sources (ie. youtube, blogs, etc) 2006 time person of the year: you shift in position of control and power. beaudriard simulacra: one is used to understanding reality via simulation (media) www. notesolution. com.