Lecture #2

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Department
Women's and Gender Studies
Course
WSTB13H3
Professor
Caleigh Cruickshank
Semester
Winter

Description
WSTB13Women and the Media Lecture #2 January 17, 2011 Magazines and Advertisement Ubiquitous Advertising Advertisements are everywhere 70% of teens buy magazines; used for identity referencing, teenagers are steered through consumerism Media Model 1: Hypodermic Needle Direct delivery of content to audiences; thinking easily swayed by messages Media Model 2: Uses and Gratifications Used to satisfy needs (ie. entertainment, needs, identity formation) Media Model 3: Active Audience Individuals receive and interpret texts in a variety of ways and they are influenced b
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