Lecture #4

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University of Toronto Scarborough
Women's and Gender Studies
Caleigh Cruickshank

WSTB13Women and the Media Lecture #4 Jan 31 , 2011 The Gendered Culture of Childrens Media PinkBlue Paradox Childrens clothing are colour coded according to their gender; pink for girls and blue for boys; only recently is it accepted for men to wear pink South Korean artist (JeongMee Yoon) started a project called The Pink and Blue Project; asked childrens parents to put on display all of their childrens items The Pink Ghetto perpetuated by all toy companies; boys toys are wider ranged in colour; pink strongly markets gender and limits what is accepted for girls to play with Fisher Price Toys My learning tools for boys; My pretty learning purse for girls Childrens TV and Films No live actors in animated films, but yet gender roles remain the same Gender Stereotypes: An Analysis of Popular Films and TV (Smith and Cook) G-rated movies, %28 were female speakers; %83 narrato
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