WSTA01H3 Lecture 8: Lecture 8
14 Oct 2018
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Document Summary
Mass media: various media technologies that reach large audiences (production) Popular culture: ideas, images, stories and messages that are deemed preferred in a particular culture (consumption) Who owns the mainstream media: big corporations such as disney, viacom, time warner, cbs, news-corp and ge. Who profits from the mainstream media: advertisers profit most off of the media. Socialization: dominant gender roles, binary opposition (masculine/men and feminine/women, ex. weddings are advertised to women. Sexual objectification: viewing a woman as primarily an object of (male) sexual desire, rather than as a whole person. Women are more likely to fit in the background of shows. Method 1: sexualization of women when unrelated to product being marketed, or exaggerating sexuality. Method 2: alteri(cid:374)g i(cid:373)ages of o(cid:271)je(cid:272)ts to look like (cid:449)o(cid:373)e(cid:374)/(cid:449)o(cid:373)e(cid:374)"s (cid:271)odies. Ex. women athletes wearing minimal clothing: not just advertisements, but also tv, movies, music videos, magazine and video games. Obsessive self-evaluation: obsessing over your looks because you believe people are constantly judging you.
