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Lecture #4

Women's and Gender Studies
Course Code
Caleigh Cruickshank

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WSTB13—Women and the Media Lecture #4 Jan 31st, 2011
The Gendered Culture of Childrens Media
Pink/Blue Paradox
Childrens clothing are colour coded according to their gender; pink for girls and blue for boys;
only recently is it accepted for men to wear pink
South Korean artist (JeongMee Yoon) started a project called The Pink and Blue Project; asked
childrens parents to put on display all of their childrens items
The Pink Ghetto perpetuated by all toy companies; boys toys are wider ranged in colour; pink
strongly markets gender and limits what is accepted for girls to play with
Fisher Price Toys My learning tools for boys; My pretty learning purse” for girls
Childrens TV and Films
No live actors in animated films, but yet gender roles remain the same
Gender Stereotypes: An Analysis of Popular Films and TV (Smith and Cook)
G-rated movies, %28 were female speakers; %83 narrators were male; over %85 were male
Looked at ratings for over 5 years, and nothing changed in gender portrayals; women still had
exaggerated body types; men were not
Women in G-rated films were more likely to be shown with unrealistic body types than in R-rated
Animated movies are twice as likely to show women with a larger chest and small waist
TV shows showed the same; twice as many males than females; women have unrealistic body
types as well
Female characters are generally classified as falling into the following (3) categories:
1.Valued for their appearance: usually went through some extreme make-over and
introduced in a scenario to be gazed at
2.Short-sighted goals: daydreamers had no real goal except to maybe find a man and
love him ie. Snow White, women derailed may have had a goal and then sidetracked
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