Linguistic Anthropology Lecture 2

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Anthropological linguistics and semiotics lecture 2 y signifying reality how signs construct the world. (not done: anthropology and ethnocentricism; cultural relativism) signifying reality: how signs construct the world. an example of a linguistic sign: y all words, including and and the . an example of a non-linguistic: y stop sign. signifiers and signified y signifier is the stop sign and the signified is the command that you should stop. symbol, icon, index y the three types of signs. denotation and connotation y the meanings that signs have. how signs help us to construct reality. we wouldn t think of ourselves as i or leore or whatever your name is if you your self wasn t constructed for you by language. for something to make sense, it has to involve such things as presenting, representing, thinking, and that s where signification comes in. study of signs (or of signifying): semiotics.

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