ANT100Y1 Lecture Notes - Lecture 8: Linguistic Anthropology, Mind Control, Participatory Culture
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Three views of how hegemony works: manufacturing consent ( brainwashing , conformity and resistance (at the same time) Conformity: much hip hop celebrates money, patriarchy. Resistance: by exaggerating, this type of hip hop takes ownership of the message. Marcel duchamp, 1919 (lhooq, elle a chaud au cul =she is hot in the ass) Now shocking is part of business as usual. The cycle of resistance and incorporation will carry on anew. You never knew if your actions are resistance or just the first step in the next phrase of hegemony. Changes the way we relate to one another. Regardless of its content, a new medium (technology of communication) will change the way we live. Electric media: light bulb, radio, tv ( internet media) tend towards a. Evgeny morozov (1984-) writes about the internet"s anti-hegemony. The authorities and not only the protesters have made use of social media. Limits of the global village : internet is not universal.
