ANT100Y1 Lecture Notes - Sam Dunn, Upper Middle Class
49
ANT100Y1 Full Course Notes
Verified Note
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Document Summary
A woman (business anthropologist) said social science adds value to business in three ways: company cut down costs by bringing down no. of employees from 120 to 20. See things from different perspective: anthropologists are people watchers! Help pharmaceutical reps. -> don"t outlash the doctors. Found by talking to people in czech republic >> last thing people wanted to talk about was other people hearing you talking on phone. This made the difference and allowed for better marketing. Helps in creating commercials -> chocolate bars. Structural inequality >> the actual devastation was the double -> refers to the social and political responses to the catastrophe that amplify its disastrous effects to the extent that is it difficult to say which is worse. New orleans is not quite a full part of america. Middle class and upper middle class were able to leave the city without any problem. After the levi"s broke, the chaos wasn"t too high.
