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Lecture

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Department
Anthropology
Course
ANT100Y1
Professor
Maggie Cumming
Semester
Winter

Description
Last Lecture! How do anthropologists “add value”? - Ability to solve problems! - A woman (business anthropologist) said social science adds value to business in three ways: o Company cut down costs by bringing down no. of employees from 120 to 20.  See things from different perspective. o Anthropologists are people watchers!  By taking detailed notes, analyzing, etc.  Help pharmaceutical reps. -> Don’t outlash the doctors. Affects their status. o They understand culture!  Trying to sell mobile phones. >> Freedom to talk anywhere!  Found by talking to people in Czech Republic >> Last thing people wanted to talk about was other people hearing you talking on phone.  Freedom to talk didn’t work!  So they focused on privacy!  This made the difference and allowed for better marketing.  Helps in creating commercials -> Chocolate Bars  Sam Dunn -> Understands Metal Culture  Skill to sell! Response to Katrina - Who got out? Who didn’t? Blame on people? - Structural Inequality >> The actu
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