How do anthropologists “add value”?
- Ability to solve problems!
- A woman (business anthropologist) said social science adds value to business in three ways:
o Company cut down costs by bringing down no. of employees from 120 to 20.
See things from different perspective.
o Anthropologists are people watchers!
By taking detailed notes, analyzing, etc.
Help pharmaceutical reps. -> Don’t outlash the doctors. Affects their status.
o They understand culture!
Trying to sell mobile phones. >> Freedom to talk anywhere!
Found by talking to people in Czech Republic >> Last thing people wanted to talk
about was other people hearing you talking on phone.
Freedom to talk didn’t work!
So they focused on privacy!
This made the difference and allowed for better marketing.
Helps in creating commercials -> Chocolate Bars
Sam Dunn -> Understands Metal Culture
Skill to sell!
Response to Katrina
- Who got out? Who didn’t? Blame on people?
- Structural Inequality >> The actu