ANT100Y1 Lecture Notes - Lecture 5: Manufacturing Consent
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ANT100Y1 Full Course Notes
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Document Summary
Language and signifying behaviours in general limits what one can say, think, and do. Often below the level of our consciousness. Limiting innovation preserves the social order and can be hegemonic (process of gaining people"s consent) Involuntary messages: metaphor, social dialects, registers, hegemony: three approaches, manufacturing conest, conformity and resistance. Voluntary message: i don"t want to spend time" with you. Time is not literally a commodity, but only metaphorically so. George lakoff and mark johnson, metaphors we live by, 1980. I have time, i saved time, give me some of your time, etc. Argument is war ex i demolished his position, your argument does not hold water, zimiri passed her phd defences, etc. Is war ( she boasted of her conquests, she resisted his advances ) Is an uncontrollable force ( she fell in love with him, he swept her off her feet ) Is a business transaction (she"s shopping for a partner, he checked her out, meat market .
