ANT100Y1 Lecture : Lecture 3

• School: UTSG
• Department: Anthropology
• Course: ANT100Y1
• Professor: Gary Coupland

Document Summary

In order for us to understand a culture we need to understand all the layers of meaning e. g. the blink or the cough which have many different meanings. Research methods y ethnographic fieldwork: aims to describe in graphic detail the social life of a particular group, people who practice this are ethnographers, surveys, interviews, questionnaires, etc, participant observation. participating in the everyday activities while also observing: famous fieldworkers. bronislaw malinowski y developed the extended fieldwork: famous armchair anthropologists. What is culture in an age of globalization? y salvage anthropology: the type of anthropology that happened in avatar: romanticized native cultures. Noble savage a fantasy about small0scale societies in which people are thought to live in an idyllic state of moral purity. Arjun appadurai y based at nyu y author of modernity at large y says globalization is: ethnoscapes, technoscapes, mediascapes, ideoscapes, financescapes. George marcus y currently teaches at rice university y founded the journal cultural anthropology y.