ANT100Y1 Lecture : ANT100Y1 January 26.docx

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18 Apr 2012
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ANT100Y1 Full Course Notes
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How we construct our self: language and other sign system help to construct our self. To make sense = to signify [sign-ify] Semiotics: the study of other signs and language (semiotics proper the study of non linguistics signs - and linguistics) Ferdinand de saussurean: a classic saussurean view of signification. Signified: the concept that a winding road is ahead. *in english language, the signifier is a sign. *in semiotics, the sign = signifier + signified. Icons: share some of their physical form (shape, sound etc) with the referent (pictures) Shared with the signifier and the signified, with pictures we identify so much that the picture is not just representing but it is someone or something. Index: indicates but does not like an icon that closely resembles. Do not share their form with the referent. Poison sign (skull): skull is not poison, but poison can kill and skull represents death (poison sign)

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