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Lecture 10

Lecture 10
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Department
Anthropology
Course
ANT253H1
Professor
Marcel Danesi
Semester
Summer

Description
Lecture 10 METAPHOR y Linguistic vs conceptual metaphor o Linguistic John is a gorilla y Animal used is the source y Language affects physiological makeup Now called biosemioticsy Idealized cognitive model Love The entire source domain that can be identified that deliver the same target Love can be taste physical attraction magical etc that connection blending of source domain to deliver the concept of love is called an idealized cognitive model ICM Not one source domain but many y Image schemaso Connection between sourcey All abstract thoughts not part of ity We use our senses to form ideas Ideas are not born into us like Plato said They are suggested Ideas are formed conceptsy Root Metaphors based on the senses o Based on the five senses y Flash of insight y Spark of genius y A brilliant idea y A bright mind y A flicker of intelligence y A luminous achievement y A shining mind
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