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DTS200Y1 Lecture Notes - Post-Fordism, Fordism, Occupy Movement

Diaspora and Transnational Studies
Course Code
Kevin Lewis O' Neill

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DTS200 Lecture #10 November 20, 2012
9-11, 2-5 Wed Nov 21, 2012 : TA office hours for the mid-term
- Definitions 10/15: one or two sentences i.e. Labour Diaspora: notes/readings.
- Short answer: 4/6: four to five sentences i.e. fordism and post fordism- cultural modernity and
a-cultural modernity
- Essay question: 1/3: reference readings, theories and issues- i.e. each argument has a coherent
argument. Could be over a series of lecture. i.e.: fordism and Yoga and self-esteem.. the first
three lectures are a specific essay question
- Most of the midterm exam will cover stuff after the short essay pretty much
- How does modernity incorporate difference into its master narrative; transnational
engagement- tourism; modernity narrative: the place of racial ambiguity’ Oprah allowing us to
image the deepness of our souls, allowing us to know our calling; yoga: modification of yoga:
how it turns something into what can be bought and sold
New Economy
- Anderson Benedict: invocation of the WE
- We are the 99%: occupy movement
o Occupy Toronto is no more: no more
o No physical camps around the world
o Claim towards collectivity- general collectivity:
We are the 99%
Class reference to those making less than 506,000 dollars in income
o Interested in: with oprah we were able to talk about the ways in which popular culture
puts us in relationship to the self. But the 99% is the cultural reference where the WE
On what grounds can be invoke a WE today?
o 99% is the broad umbrella where a lot of causes exist
- The WEness- in what grounds can we invoke a WE
o Indexicality is a philosophical term
o I-You-We
Charles Pierce
This philosopher thinks about, American philosopher, the question of
indexicallity. Those moments in grammar when we invoke a I-You-We
o This suggest a social relationship which draws lines within
society or groups
i.e. if we are hanging out after class we get lunch and
then we turn to one person and say: “what are you

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gunna do” this draws social boundaries- therefore they
are not getting lunch
o I-You-We is grammar which draws lines between people
Charles Pierce- at the base of this collectivity is the invocation of a we-
you- or I
o With Oprah: there was great vocab to describe the I: “I am
sad”... but there is also a sense of a ‘we in occupy because WE
are the 99%
There is an increasing difficulty in invoking a we
But when we talk about social movements and collectivises, the idea of
“We Want You” this move is becoming more difficult
- A shift in economy in fordism and post-fordism and what the means for contemporary politics
- We are the 99%
- Grounds of what this WEness began
o Fordism
We don’t want to Romanise Fordism
In invoking the WE in the fordist movement was easier why?
This was not a great place during the Fordist era- who was a WE in terms of
gender, race, class...
Established a collectivity which is difficult now
A style of mass production which took place in the early 20th century which took
place by the engineer Henry Ford
People who begins to think about questions of systematic efficiency
Henry Ford: 1863-1947
He changed the approach to mass production
One of the major things on Fordism:
o Standard production: ideas of mass production. Making one
standard product over and over again therefore there was no
kind of tailoring, or what would you want. “you can have a
model-T ford as long as it is Black
Therefore fordism becomes the standard for everything
o Assembly line: systematic efficiency. Doing one thing over and
over again. Allow more cars to be produced a quicker cheaper
o Unskilled labour: the whole deal is unskilled labour if you are
doing one task all day that one worker will likely perfect that
skill quickly with a little training.
o Higher wagers: fodism doubles the minimum wage. 2:43/hour
to 5$/hour. What does that do? Workings are going to be
enthusiastic and committed, maybe you get more people that
way, turnover is expensive- no training, retains talents- no

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turnovers, or re-training stability int he works, it makes your
workers not just wage labours but consumers- people begin to
Therefore now all the workers can buy what they are
Movement in fordism called welfare capitalism, over
paying your workers which creates consumption- this
move defines fordism
Model T- what happens to the American aspect if
everyone has a model-T
The whole landscape shrinks- affects of the
shrinking landscape.
o Easier to get everywhere
o Suburban growth. If you don’t have to
live in walking distance to the factory
you can begin to afford land further
o Gas stations begin to emerge, people
servicing cars, the drive throw, car
o The impact on the car and the amount
of times people spend in cars.
You would have company loyalty- great
We is invoked in fordism
In the rise of middle classness
Mobility- who is still riding the bus?
o Who is mobile and who isn’t
All of a sudden we are creating sweat shop labour conditions
- Int he united states- civil society begins to mediate between labour and state
o It is not just the car that is standradized, it is your car, tv...
o Standardize is more and more in reach for everyone.
o The middle class movement becomes stronger
o Industry labour is a dominate demographic in which union becomes to mediate
between state and labour
o Most of everyone who wanted a job in a factory could have gotten one.
- The Fordist State
o With it we have a labour policy
o Public policy
Mediated by unions
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