ECO101H1 Lecture Notes - Lecture 2: Sunk Costs, Marginal Cost, Marginal Utility

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22 Sep 2016
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ECO101H1 Full Course Notes
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ECO101H1 Full Course Notes
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The opp cost of an action is what you forgo (give up) by not taking the best alternative action. If the opp cost of taking an action is high, you are less likely to take the action. Direct costs (each dollar spent has opp cost of one dollar) plus. The benefit of the action taken does not influence its opp cost. What you forgo by taking the action, as. Undertake activity if marginal (additional) benefit exceeds marginal (additional) cost. Definition: costs which are not incurred (attracted to) whether or not action is taken. Insight: only relevant costs are those which can be avoided if action is not taken. Jill plans to buy on day of concert. The subway breaks down on the day of the concert, and jack and jill both face an unexpected costs: 50$ for a taxi. For jack the ticket price is a sunk cost and does not influence his decision.

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