ECO101H1 Lecture Notes - Lecture 3: Midpoint Method, Demand Curve, Sunscreen

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7 Dec 2016
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ECO101H1 Full Course Notes
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ECO101H1 Full Course Notes
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You design and create tailor-made dresses for women. You charge per dress, and currently sell 12 dresses per month. Your costs are rising (including the opportunity cost of your time), so you consider raising the price to . The law of demand says you won"t sell as many dresses if you raise your price. Measures hw much one variable responded to changes in another variable. One type of elasticity measures how much demand for your dresses will fall if you raise the price. Elasticity: a numerical measure of the responsiveness of qd or qs to one of it determinants. Percentage change in p price elasticity of demand measures how much qd responds to a change in p. Example: p rises by 10%, q falls by 15% Note: along a d curve, p and q move in opposite directions, which would make the price elasticity negative. We will drop the minus sign and report the absolute value.

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