ECO101H1 Lecture 7: Elasticity Price and Demand

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11 May 2017
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ECO101H1 Full Course Notes
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Eco100 lecture 7 : elasticity, price and demand. The slope is still different - price elasticity is still different. Demand curve with lowest slope (absolute value) has higher price elasticity of demand. P and q are same where two demand curves intersect, but the slope varies. Suppose know 2 points on demand curve, calculate elasticity using mid-point convention. If you know the slope of demand curve you can calculate elasticity at any point on the curve. Percentage change in demand per percentage change in price. In response to increase in price, total revenue: Reason so much time is spent on elasticity. Revenue increase: (second price - first price) * quantity 1. Revenue decrease: price 1 * (quantity 1 - quantity 0) Elastic: slope less than 1, bigger than 0. Inelastic: slope over 1, less than infinity. Do not raise price: was the rom being nice to visitors when reducing admission prices in 2011.

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