ECO105Y1 Lecture Notes - Lecture 2: Normal Good, Marginal Utility, Demand Curve

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20 Mar 2018
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Your willingness to buy a product or service depends on your ability to pay, comparative benefits and costs, and the availability of subs titutes. Demand consumers" willingness and ability to pay for a particular product or service. For any choice, what you are willing to pay or give up depends on. Key 2 states, count only additional benefits and additional costs. Additional benefits mean marginal benefits not total benefits. Changing with circumstances (how valuavle is the is the last one as you purchase) Willingness to pay depends on marginal benefit, not total benefit. The demand curve combines two forces switch to substitutes; willingness and ability to pay determinin g quantity demanded, and can be read as a demand curve and as a marg inal benefit curve. Quantity demanded(individual) the amount you actually plan to buy at a given price. Market demand the sum of demands of all individuals willing and able to buy a particular product or service.

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