ECO101H1 Lecture Notes - Lecture 2: Sunk Costs, Marginal Cost, Marginal Utility

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16 Sep 2013
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ECO101H1 Full Course Notes
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ECO101H1 Full Course Notes
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Cost of taking an action: what you forgo (give up) by not taking the next best alternative. Q:you decide to attend a concert, which costs . Your next best alternative is to go to a restaurant, which you value at and which costs . How does the opp. cost change if the satisfaction you get from going to the concert increases from. A: not at all, since opp. cost does not depend on the value to you of the action taken. If opp. cost increases from ,000 (sept 2012) to ,000 (sept. 2013), individual c will choose. Observations: opp cost is the same for a, b ,and c, because of individuals like c, enrolment declined in sept. 2013. Direct costs (each dollar spent has opp. cost of one dollar) Undertake activity if marginal (additional) benefit exceeds marginal (additional) cost. Insights: include all opportunity costs, ignore sunk costs. Costs which are incurred whether or not action is taken.

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