ECO101H1 Lecture Notes - Sunk Costs, Marginal Cost, Opportunity Cost

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14 Oct 2013
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ECO101H1 Full Course Notes
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ECO101H1 Full Course Notes
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Opportunity cost of taking an action: what you forgo (give up) by not taking the next best alternative. If the opportunity cost of taking an action is high, you may choose not to take the action. You decide to go out for dinner, which costs . Your next best alternative is to attend a concert, which you value at . The cost of a ticket to the concert is . What is the opportunity cost of going out to dinner: , , , , none of the above. What is the opportunity cost if you value the dinner at : , , , , none of the above. The value you assign to the dinner does not affect its opportunity cost. Undertake activity if marginal (additional) benefit exceeds marginal (additional) cost. Insights: include all opportunity costs, ignore sunk costs. Definition: costs which are incurred whether or not the action is taken.

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