ENG305H1 Lecture Notes - Baking Chocolate, Consumerism, Open Happiness
Document Summary
For every tank built ~dolls made 1 weapon 20000 share coke. Oasis whatever; free to be whatever. Doesn"t use religious symbolism to make point; subtler allusions. Still providing meaning to lives suffering vs good. Song right or wrong, whatever choose is right values but reality of lack of choice. Coke isn"t force for good in world; like drug cartel in mexico. Print ad -> get more elaborate -> copyright. Persuasion ad, delightful, healthful beverage for men~ladies . > pulling into coke was part of childhood, relive nostalgia (picture of children and adults given coke) Power of persuasion, ads and resolution to problems. Coke santa ad without any text -> allegorical, drawing out from it. Coke and cool, identifying through youth, different values (surfing beach, it"s the real thing) pull advertisement. Santana ad continuously stokes desires and reality. Church of coca cola hushed sanctuary with coke relics drawing from symbolism of.
